Corporate Messaging Development

IR Competency Framework Domain 3

This module examines key concepts related to the IR professional’s role in corporate messaging. It reviews the message development process, including collaboration with management and other key stakeholders and the integration of investor and analyst feedback, and also examines the IR role in ensuring messages are accurate, authentic, and consistent.

Learning Objectives:

• Identify and describe the target audiences for the message
• Discuss the company’s disclosure record
• Describe how to manage message development
• Assess peer messaging
• Explain how to evaluate the effectiveness of the message
• Understand the principles of creating accurate and authentic messaging that is consistent with the company’s story line

This module is part of the IR Competency Suite™. IRC credential holders can claim 1 professional development unit (PDU) for completion of each module.