Marketing and Outreach

IR Competency Framework Domain 4

This module examines the IR professional’s responsibilities regarding targeting markets and audiences, including identifying the proper audiences among investors, analysts, and the media to communicate the company’s investor value proposition and cultivating relationships with these targeted audiences. It also examines IR responsibilities associated with developing and implementing an IR marketing and outreach plan and measuring its effectiveness.

Learning Objectives:

• Understand how to identify and analyze the target audience
• Describe tactics to build strong relationships with investors and analysts
• Explain how to execute and measure a marketing and outreach plan
• Describe how to collect and utilize external feedback

This module is part of the IR Competency Suite™. IRC credential holders can claim 1 professional development unit (PDU) for completion of each module.